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Oudan and Luprelli Publish Study on Strategies for Emerging Markets

October 3, 2011
By: WSU News

Rodney Oudan and Gus Luprelli (Business Administration and Economics) recently published a summary of a study titled, “Marketing and Growth Strategies for Emerging Markets” in the International Business & Economics Research Journal (Volume 10, Number 10), a double blind, peer review journal.

The paper describes the findings of their study on the changing role of the private sector and government in emerging markets to promote economic development. Three key sectors of these economies were identified: government, multinationals and indigenous firms. The changes include privatization, trade liberalization and the removal of protectionist policies to become market driven and more competitive in the global marketplace. Economic incentives by government authorities to encourage foreign direct investment and achieve long-term sustainable growth are working as these economies have adopted a strategic marketing approach, “Creating Shared Value.”

A case study of the Trinidad and Tobago economy was used as an example to support the authors’ theory and application.

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